MERCO 2025: Ficohsa’s Strengthened Regional Leadership

Ficohsa strengthens its solid standing through its notable visibility in the MERCO 2025 rankings across Honduras, Guatemala, Panama, and El Salvador. This acknowledgement reaffirms the confidence of its principal stakeholders and highlights the effectiveness of management focused on sustainability and responsible growth in every country where it operates.

Being part of MERCO, among the most acclaimed corporate reputation monitors in Ibero-America, highlights the organization’s regional influence and underscores the steadiness of its business model, which is grounded in ethics, transparency, and innovation.

Recognition for Group Companies in the Region

The group’s different companies were assessed across their individual markets, revealing the wide scope of their presence and the solid caliber of their institutional management.

• Honduras: Ficohsa is featured in the overall corporate ranking and in the sector-specific assessment that covers the banking and insurance industries. It also achieves a notable position in the ESG Ranking, which reviews environmental, social, and governance indicators.
• Guatemala: the local operation was added to the national general list as well as to the related sectoral ranking.
• Panama: Ficohsa is included in the country’s sector-focused ranking.
• El Salvador: ASESUISA, the group’s insurance subsidiary, gained a place in the general ranking and was recognized as a sector benchmark.

Active engagement across these markets demonstrates a reputation steadily forged over time, grounded in reliable service, constant innovation, and a commitment to generating shared value for customers, employees, suppliers, and surrounding communities.

Leaders honored for their exemplary leadership

The MERCO Leaders ranking highlights the impact and professional achievements of executives across the corporate landscape. Among those acknowledged are:

• Camilo Atala, president of Ficohsa, as one of the leading figures in Honduras and the region.
• José Arturo Alvarado, CEO, and Thetey Martínez, general manager, included in the Top 100 leaders in Honduras.
• Enzo Bizzarro, executive president of ASESUISA, among the Top 100 leaders in El Salvador.

These acknowledgments underscore the group’s leaders’ capacity to foster confidence, stimulate regional economic growth, and encourage responsible business conduct.

Reputation as a strategic factor

MERCO evaluates companies using an independently audited multi-stakeholder methodology, taking into account the perceptions of executives, analysts, experts, and consumers. This approach allows for measuring reputation as a strategic asset that directly influences the sustainability and competitiveness of organizations.

Ficohsa’s inclusion in the 2025 ranking reflects its consistent work in every country where it operates and its commitment to transparency, corporate ethics, and sustainability.

Commitment to Central America and stakeholders

This recognition reflects the group’s long-term vision, centered on strengthening relationships with its stakeholders, expanding its regional presence, and contributing to the region’s economic and social development.

Through the consolidation of good corporate practices and responsible leadership, Ficohsa reaffirms its contribution to business strengthening and the stability of the economic environment in Central America, projecting a future grounded in trust, innovation, and shared value.